Co-founder of award-winning UX design and brand strategy agency, Cheddar Creative, Rich has spent the past 10 years working with a diverse range of clients; from micro-businesses and startups to global luxury travel brands, well-known online retailers, blue-chip financial services companies and highly-regarded educational institutions.register now
Do you aspire to be an ’employer of choice’ within your field, but struggling to attract, engage and retain the best talent? What are you doing to cultivate your employer brand? It isn’t simply what you say about yourself, it’s everything. How you’re perceived in the marketplace, how you onboard new team members, the way you plan, light and furnish your place of business, the culture you’ve developed, the values you look for and instil, how you communicate with team members, customers and suppliers, how you react in a crisis, the brands you partner with, the events you attend, the charities you support… The list goes on. Rich will work with you to develop a sustainable employer brand that sets you apart from your competitors.
Rich’s recipe for brand success is simple. Always start with a thorough research & discovery phase, challenge your assumptions and biases, eliminate the guesswork and always be curious! As a time-served strategy consultant, Rich’s goal is to keep you focussed on the bigger picture, rather than getting bogged down in detail. He uses the principles of design thinking, human-centred design and user experience (UX) to craft practical, meaningful and actionable brand strategies that will engage your target audience and keep them coming back!
Design thinking is in Rich’s DNA. Design thinking is a process that helps you understand the needs of your users and customers, challenge common assumptions and define the problem you’re facing in a way that makes it more solvable. It can be applied to all sorts of business problems – from the highly technical to more human-focused issues. In essence, it’s a 5-stage iterative process – Empathise, Define, Ideate, Prototype & Test. Rich will advise you on how design thinking can be applied to your day-to-day operations to boost innovation and gain a competitive advantage.
Whether you’re just starting out, needing to get a little more serious as you scale, or looking to breathe new life into your business, as an experienced brand-builder working with businesses of all shapes and sizes across multiple sectors, Rich will be on hand to help you identify potential roadblocks and more importantly, find creative solutions so you’ll spend less time fighting fires and more time creating opportunities for growth.
As Cheddar Creative’s co-founder & strategy director, Rich has worked with a wide range of business owners and senior-level decision-makers in startups and global organisations, helping them define a purpose, set goals and create a plan of action. His clients have included Aviva, BT, Crest Nicholson, Emeg Group, Greater Anglia, Leadership Forum, Mastercard, MSC, Royal Hospital School, Suffolk County Council and University of Essex, as well as internationally renowned authors, speakers and executive educators, Dr. Wanda Wallace and Dr. Liam Fahey.visit website
As well as running a successful brand strategy agency, Rich is a Patron of Inspire Suffolk, an Ambassador for the Cambridge Norwich Tech Corridor and Norfolk & Suffolk Unlimited, an active member of the TechEast community, and an Enterprise Adviser for the New Anglia LEP. He regularly speaks or runs immersive workshops in schools and at business events on brand strategy, creative thinking and design sprints. Rich spent the first part of his career in technical roles before moving on to more creative pursuits, which has given him a well-rounded view of today’s business landscape.visit website
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