Introducing Richard Wood

Specialist in Brand Strategy, Employer Branding & Design Thinking

Co-founder of award-winning UX design and brand strategy agency, Cheddar Creative, Rich has spent the past 10 years working with a diverse range of clients; from micro-businesses and startups to global luxury travel brands, well-known online retailers, blue-chip financial services companies and highly-regarded educational institutions.

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Brand-building credentials

As Cheddar Creative’s co-founder & strategy director, Rich has worked with a wide range of business owners and senior-level decision-makers in startups and global organisations, helping them define a purpose, set goals and create a plan of action. His clients have included Aviva, BT, Crest Nicholson, Emeg Group, Greater Anglia, Leadership Forum, Mastercard, MSC, Royal Hospital School, Suffolk County Council and University of Essex, as well as internationally renowned authors, speakers and executive educators, Dr. Wanda Wallace and Dr. Liam Fahey.

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Other interests

As well as running a successful brand strategy agency, Rich is a Patron of Inspire Suffolk, an Ambassador for the Cambridge Norwich Tech Corridor and Norfolk & Suffolk Unlimited, an active member of the TechEast community, and an Enterprise Adviser for the New Anglia LEP. He regularly speaks or runs immersive workshops in schools and at business events on brand strategy, creative thinking and design sprints. Rich spent the first part of his career in technical roles before moving on to more creative pursuits, which has given him a well-rounded view of today’s business landscape.

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